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ISBN: 9781292013978
GUST Course: MCM 101
numerous in-chapter examples
Review exercises
Damodar Gujarati's clear
Global Strategy, 5th Edition Ebook Publisher_Morgan Kaufmann ISBN: 9781292013978Overview: The worlds best selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader friendly approach to present strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence driven explanations with the latest research. A unique ""strategy tripod"" perspective presents three leading views industry based, resource based and institution based views in each chapter. ISBN:
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