Jacob's Butter Puffs Crackers airy texture and a neutral

airy texture and a neutral taste

Re-designed with extra stain removal power to remove stubborn stains

This beautifully presented loaf features the iconic braided shape that has made French brioche a beloved staple across the world

everyday anti-dandruff shampoo designed to keep hair feeling fresh

spicy broth that coats every strand of noodle beautifully

Jacob's Butter Puffs Crackers airy texture and a neutralJacob's Butter Puffs are the classic light and crispy crackers that have been a beloved staple since the brand began baking in 1851. Each 200g pack is filled with delightfully airy, golden crackers that offer a satisfying crunch with every bite. Their subtly buttery flavour makes them wonderfully versatile equally at home topped with creamy cheese, fresh tomato bruschetta, or a dollop of your favourite dip. Whether you're entertaining guests or simply