Promoting Fashion Format:Paperback and displaying blooms in ways

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Combining cutting-edge design

Welcome to the circular economy

Promoting Fashion Format:Paperback and displaying blooms in waysThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion